Prestige Estates to Buy Allure Developers for ₹524 Cr

The Prestige Estates buy Allure Developers deal is set to expand the company’s residential development pipeline in Delhi-NCR. Prestige Estates Projects has signed an agreement to acquire a 100% stake in Allure Developers for up to ₹523.76 crore. The acquisition is intended to support a residential project in Sector 150, Noida.

The share purchase agreement was signed on November 6, according to a regulatory filing. The consideration will be paid in cash and in tranches. Prestige’s filing says Allure has become its wholly owned subsidiary and states that the transaction will be completed on or before seven working days.

The planned Prestige Estates Noida Sector 150 project will add to the company’s residential pipeline in the National Capital Region. Sector 150 is the location identified for the development, but Prestige has not yet announced the project’s name, land area, number of homes or expected development value. The company has also not shared a launch date or booking schedule.

Allure Developers is a private limited company incorporated in 2013 and engaged in real estate development. Its turnover was ₹12.3 lakh in FY 2025–26, compared with ₹1 lakh in each of FY 2024–25 and FY 2023–24, according to the filing. The Prestige Estates buys Allure Developers agreement gives Prestige full ownership of the company associated with the planned Noida project.

The acquisition follows Prestige Retail Ventures’ purchase of 100% equity in Gloind Vintage Infra, a transaction with an enterprise value of approximately ₹519 crore. Prestige Retail Ventures is a wholly owned subsidiary of Prestige Estates. These recent transactions add development opportunities to the group’s real estate portfolio.

For buyers and investors tracking Noida real estate, the Allure deal signals a planned housing development in Sector 150. However, important project details remain undisclosed. Information on home configurations, pricing, construction schedules and possession timelines will help prospective buyers understand what the development may offer.

The Prestige Estates buy Allure Developers transaction also highlights the company’s continued expansion in the Delhi-NCR residential market. Prestige has identified the acquisition’s purpose and location, but the project’s scale and launch plans are still to be confirmed. Buyers interested in the development can look for updates from the company as further details become available.

Sector 150 has become an important location to watch in the region’s housing pipeline, and the proposed project will add to that activity once its plans are announced. For now, the agreement is a corporate acquisition linked to a future residential development. A confirmed launch date, project configuration, and sales details have not yet been shared.

As the Prestige Estates buy Allure Developers transaction progresses, additional announcements are expected to clarify the project’s scope and timeline. Until then, buyers and investors can follow the company’s updates for information about the planned homes and their availability.